Data, Populations & Samples

Lesson 2 of 20, about 15 minutes

What you will learn

  • Define data and an observation
  • Tell the difference between a population and a sample
  • Explain why we usually work with samples instead of whole populations
  • Tell the difference between a parameter and a statistic

Before we can measure anything, we need to be clear about what we are measuring. Statistics always starts with data, and with a simple question: are we looking at everything, or just a piece of it? Getting this straight now will save you confusion later, because almost every statistic you compute is really an educated guess about a larger group you cannot fully see.

Identifying a sample and population (Khan Academy)

A crisp, beginner walkthrough of the difference between a population and a sample, with clear examples. Watch this first.

Data and observations

Data is simply a collection of recorded facts or measurements. Each individual measurement is called an observation. If you write down the height of every student in a class, each height is an observation, and the whole list is your data. In finance, a single day's return on a stock is an observation, and a year of daily returns is a dataset. Data is the raw material of everything in this unit.

Population versus sample

A population is the entire group you actually care about. A sample is a smaller subset of that population that you actually measure. Suppose you want to know the average height of every adult in a country. The population is every adult in the country. Measuring all of them is impossible, so instead you measure a sample, maybe a few thousand people, and use it to estimate the answer for the whole population.

Key terms

Data
A collection of recorded facts or measurements.
Observation
A single recorded measurement, like one student's height or one day's return.
Population
The entire group you care about, such as every adult in a country.
Sample
A smaller subset of the population that you actually measure.
Population versus sample
PopulationSample
What it isThe whole group of interestA subset you actually measure
SizeOften huge or infiniteManageable
Everyday exampleEvery adult in a countryA few thousand surveyed adults
Finance exampleEvery daily return a stock will ever haveThe last few years of daily returns

Why we work with samples

In the real world you almost never have the whole population. Measuring everyone is too expensive, too slow, or simply impossible. In finance the problem is even deeper. The population of a stock's returns is not just its past returns but every return it could ever produce, including the future, which you can never observe. So you are always working with a sample, a limited window of history, and trying to reason about a much larger, partly unknowable population. It's worth keeping that in mind. Your data is a peek through a keyhole, not the whole room.

Decision scenario

Population or sample?

A researcher wants to understand how the entire US stock market behaves. She collects the daily returns of the 500 stocks in the S&P 500 over the past 10 years. In this study, the 10 years of returns she collected is best described as...

Parameter versus statistic

This pair of words trips up many beginners, so learn it now. A parameter is a number that describes the whole population, like the true average height of every adult in a country. A statistic is a number computed from your sample, like the average height of the few thousand people you measured. You almost never know the parameter directly. Instead you compute a statistic from your sample and use it as your best estimate of the parameter. Much of statistics is using a sample statistic to guess a population parameter, and knowing how much to trust that guess.

A parameter is the truth about the whole population. A statistic is your best guess at it, computed from the sample you actually have.

Population and estimated parameters, clearly explained (StatQuest)

Josh Starmer explains why we sample and estimate population parameters, with StatQuest's clear intuition. This idea underpins the whole unit.

Matching activity

Match the term

Pair each statistics term with what it means.

Reflection

Why the distinction matters

Explain in a sentence or two why it is important to remember that a statistic from a sample is only an estimate of the true population parameter, especially in finance.

Write an answer before comparing it with the model response.

You now know that we reason from samples to populations. Next we look at the different kinds of data those samples can contain, because the type of variable decides which statistics even make sense.

Quiz

This lesson ends with a 5-question quiz. Create a free account or sign in to take it, save your progress and earn points.